Released on: June 16, 2008, 11:30 pm

Press Release Author: Garry Edgell

Industry: Marketing

Press Release Summary: E-mail is an indispensable part of the online marketing in
the West. With penetration upto 91% among the internet users it provides direct
communication,instant reaction, cost efficiency and maximum reach in minimal time.
Despite all this, e-mail marketing still has few takers in the Indian context.

Press Release Body: To get to the core reality as to why the Indian marketers have
maintained a safe distance from e-mail marketing medium, an interview was conducted
with Meenakshi Wali, Business Development Head of Rupiz Xpress,one of the fastest
growing e-mail marketing companies,globally.
Here are some excerpts from the interview:

Q. Unlike the West, the Asian market, India in particular, has been apprehensive of
the use of this marketing format. Why so?
A. Considering the diverse cultures and languages in Asia, e-mail marketing is seen as a challenge. More
so, in India, we have 24 recognized languages and most of the marketers tend to work
from their regional offices, creating a need for multi-lingual e-mails which is a
daunting task. It results in multiple translations of the single copy.

Q. But even the English medium for e-mails has been under-utilized.
A. Yes,this could be because of lack of good e-mail content and design.

Q. But we have technical expertise for developing the e-mail creatives.
A. Rupiz Xpress invests sound technology but most of the organizations invest poorly
in the content and in return find their e-mails cluttering the Inbox of consumers.

Q. But what about the huge investments that are made on other innovative online
marketing strategies?
A. There is surely a lack of sufficient e-mail lists resulting from the apprehension
in the Indian consumers\' mind that once they provide their personal information they
will be flooded with spam mails.

Q. Then, how can e-mail marketing grow in India?
A. Well,for the start we need quality content which is worthy of the user\'s
attention. Only then we can get a loyal e-mail lists of consumers who want to be
reached and informed.

Q. How has Rupiz Xpress employed this format for better online marketing?
A. At Rupiz Xpress we believe in the strengthening of direct customer relationships.
We standardize our e-mails through management of extensive databases, rich data bank
of ready-to-use templates, highly creative functional designs, anti-spam measures
and analysis of campaign results.

Q. Can e-mail marketing gain momentum in the online marketing sector in India?
A. If we work on the challenges together, then e-mail marketing stands as the most
cost-effective and efficient tool for online marketing.

The interview clearly states the potential of e-mail marketing along with the challenges it
is bound to face in this part of the world. But for instant and result-oriented
marketing of a product, e-mail is the safest option available.

Rupiz Xpress is the e-mail marketing division of the Rupiz Media group, a premier
online marketing firm providing services in SEM and business applications software
development.


Company Details:
Rupiz Xpress is one of the fastest growing E-mail marketing firms that dispenses its
expertise to build result oriented e-mail campaigns for its clients worldover.


Rupiz Xpress
H - 23,
Sector - 63
Noida (U.P), 201301
India
Phone: +91-120-4216962
marketing@rupizxperss.com

Web Site: http://www.rupizxpress.com/

Contact Details: H - 23,
Sector - 63
Noida (U.P), 201301
India
Phone: +91-120-4216962
marketing@rupizxperss.com